My Manifesto
I help multi-location healthcare practices stop wasting unaligned marketing spend by providing seasoned fractional CMO leadership that directly connects marketing dollars to patient acquisition.
Fractional CMO
Marketing Leadership for Practice Owners Who've Outgrown Guesswork
Fractional CMO support built specifically for Women-led dental & medical groups, from someone who's been where you are.
Every Healthcare Practice Has the Same Marketing Problem
Whether you run a dental or medical group, a network of concierge practices, or a multi-location surgery center, the specific symptoms look different, but the root problem is the same: marketing decisions made without a strategy, spend that no one is holding accountable, and no one senior enough in the room to connect the dollars to actual patients.
I built my expertise in dentistry, running and marketing a three-practice group and scaling patient acquisition. But the problem I solved there isn't a dental problem. It's a healthcare ownership problem. Whether your patients are searching for veneers, a tummy tuck, hormone replacement therapy, or direct primary care, the fix is the same: a real strategy, real accountability, and someone who's actually done this before.
Benchmarks
Patient Acquisition Cost by Practice Type
Patient acquisition costs vary significantly by practice type. Cosmetic dentistry's higher cost per patient is offset by much higher case values, often $10,000– $50,000+ per case, making it one of the strongest returns on marketing investment in healthcare when managed well.
Based on aggregated 2026 industry benchmarks across multiple healthcare marketing sources. General industry data, not specific to any individual practice.
About
About Kris
I didn't start out as a marketing strategist. I started out in the dental industry, as a front office administrator in 2007, before taking on ownership and marketing leadership by 2011. For eight years, I co-owned and led marketing for a three-practice dental group in Tucson, Arizona, growing it into the top 1% of revenue-producing practices in the Tucson, Arizona market and scaling new patient acquisition from zero to 30+ a month, per practice. I know what it's like to sit on both sides of the table: as the owner writing the checks, and as the person accountable for making the marketing work.
Since then, I've deepened my hands-on knowledge of the channels, including Google Ads, SEO, digital strategy, and CRM, working across 60+ client accounts from 2020 to 2026 as a marketing consultant, creative director, multi-location marketing director, and digital marketing manager, including a five-location client group. Owners Table FCMO brings those two halves together: the lived experience of running a multi-location practice, and a real understanding of what actually moves the needle. This is marketing leadership from someone who's already carried the stakes herself.
Outside of Owners Table, I'm also the author of The Adventures of the Tooth Fairy, a children's book. Apparently, I can't stay away from the dental world, even at bedtime.
Read My Full Story →Top 1%
of revenue-producing practices in the Tucson, Arizona market
30+
new patients a month, per practice, up from zero
45
client accounts managed across integrated strategy
Services
You Don't Need a Full-Time CMO. You Need the Right Marketing Partner.
Here's how I can step in, whether that's ongoing leadership, building a system that scales, or simply showing you where growth is being left on the table.
Ongoing strategic partnership
Fractional CMO Leadership
I serve as your strategic marketing leader, translating growth goals into priorities, budgets, and measurable accountability.
- Set growth strategy & 90-day priorities
- Lead marketing meetings with ownership & leadership
- Allocate budgets across locations, channels & vendors
- Decide what to start, stop, fix, or scale
- Hold every agency, contractor, and campaign accountable
- Track results on a scorecard you can actually use
For groups with 2–10+ locations
Multi-Location Marketing System Buildout
I turn separate, inconsistent practice marketing into one unified, repeatable system.
- Diagnose where branding & reporting vary by location
- Build growth plans & location launch frameworks
- Establish workflows, SOPs & vendor expectations
- Create playbooks for acquisition, reputation & local marketing
- Design KPI dashboards & review cadence
- Lead vendor consolidation to rationalize spend
Fixed-fee, focused engagement
Patient Acquisition & Marketing Accountability Audit
A clear-eyed audit of the full path from marketing spend to booked patient and revenue.
- Analyze channel mix, paid media, SEO/GBP & website conversion
- Review reputation, call tracking & lead response
- Identify where you're losing the most value
- Evaluate agency/vendor performance against real outcomes
- Deliver an executive scorecard + 90-day action plan
Your lowest-risk, highest proof of value
Patient Call Handling Audit
A fast, low-cost audit of what happens after your marketing generates a call, and how much revenue is being lost before it's ever answered.
- Full call volume & miss-rate analysis
- Call quality review of how calls are handled
- Correlate marketing spend to call conversion
- Identify after-hours & peak-time coverage gaps
- Prioritized, practical recovery recommendations
Marketing leadership before you commit to a full-time hire
Fractional CMO for DSO Groups
Get executive marketing leadership across your portfolio now, and real data before you commit to a full-time CMO hire.
- Review marketing integration across acquired locations
- Set portfolio-level strategy & 90-day priorities
- Build reporting that ties spend to patient acquisition
- Direct & hold accountable existing staff, agencies & vendors
- Document exactly what a full-time CMO role should require
Let's See If We're a Fit
A 30-minute discovery call is the easiest way to find out. No pressure, no pitch deck, just a conversation about where your practices are today and where a fractional CMO could help you go.
Have a Quick Question?
Not ready for a call yet? Send a note and I'll follow up personally.